Organisational Insights

Teams – are yours Adding to or Subtracting from the Bottom Line?

Many organisations are acutely aware of just how important their people are to their overall performance, but not always fully apprised of what that means in today’s and tomorrows fast-paced and changing landscape – are you?

In today’s fast-moving markets, competitive advantage is driven by the presence and continual development of unique dynamic capabilities that enable the organisation to adapt to changes in the business environment (Chabowski and Mena, 2017).

In addition, Stakeholder Orientation (SO) is fast becoming the main language within organisations seeking to focus resources and outcomes on this group. Ferrell, Gonzalez-Padron, Hult & Maignan (2010) describe this change as moving from a Market Orientation (MO) a focus on customers, competitors and the larger market if you will to a focus on customers, community, employees, suppliers, investors and sustainability.

From this, it becomes more apparent that for organisations to remain competitive and indeed to gain the advantage they will need to invest resources into one of the most significant stakeholder groups – their employees.

This stakeholder group can, do and will continue to make the difference! Investing in their development not only increases opportunities for them to succeed and gain satisfaction but also for the organisation to reap all the associated benefits.

Employers need to understand that a motivated employee has a higher probability of making significant contributions to the organisation.

Authored by Cheryl McCormack, for more information about how Cheryl can add to your organisation’s bottom line through Team building and Leadership Development call or email her to start a confidential discussion.

p +61 417899756


Chabowski, BR. and Mena, J.A., (2017). A Review of Global Competitiveness Research: Past Advances and Future Directions, Journal of International Marketing, 25(4), pp 1-24

Ferrell, O., Gonzalez-Padron, T., Hult, G., & Maignan, I. (2010). From Market Orientation to Stakeholder Orientation, Journal of Public Policy & Marketing, 29(1), pp 93-96

What others are saying

I have great respect for McCormack Employment Services,  your down to earth & genuine interest in your applicants and that you have always treated me with dignity & respect for which I am also most grateful.
Anita S. - Executive Assistant

I always found your recruits a higher standard and your screening better.

Peter Ireland - (former Head - Governance, Policy & Risk, Sydney Catholic Schools)

Hey Cheryl,

Loved your insight into motivation, brought back memories. I’ve now been appointed as HSE Advisor for SA in a shared national role. I subscribed to your Leadership Insights Series to start the old grey matter up again.

Steve Francis - (former Retail Management Team, SA)

Cheryl, I just love how professional you are, every step of the way you ace it! A big thank you for your help and guidance.

Nicky Pellegriti - TAS Assistant, MSBC

I’d like to take this opportunity to thank you for the valuable assistance you’ve given me during my job search, you have generously shared your expertise.

Zoe, P - EA, CAS

I can’t thank you enough for your support in helping me secure the SJOG role, working with you is always such a positive experience!

Lynn Devitt - Casa Venegas, St John of God

I would just like to extend my gratitude for walking alongside me on this journey, thank you a hundred fold.

Abbel Gaspi - Project Officer, Catholic Archdiocese of Sydney

We really enjoyed your time with our team, there was much learned about ourselves and each other, thanks again for your wise guidance.

Megan, S - MBTI Workshop

You have been the best recruiter I have met, committed, caring and with a strong work ethic.

Natalie Centoira - Placed candidate

Thanks for your professionalism, support and assistance.

Sonia Perez - Human Resources Manager, Oakhill College

Thank you so much for the opportunity to win the role with Envy Jewellery, I am enjoying it so much that I hope to be here for years to come!

Raewyn Wilson - Customer Service Coordinator, Envy Jewellery

Thanks to Cheryl and the team at McCormack’s for yet again sourcing an appropriate applicant and successfully filling an unusual vacancy at our College.  I would not hesitate to recommend their services.

Joanne Kessey - Secretary to Mr Michael Blake, College Principal, Champagnat Catholic College Pagewood

I want to take a moment to thank you for all the support you’ve shown me throughout my job search process. I am so appreciative of not only the way you made me feel at our first meeting but your generosity with your time and resources.

Donna Laney - Senior Administration Officer – Student Services, Mt St Benedict College

Once again Cheryl, you have found a great position that suits my needs and skills. I will be forever grateful to you.

Kerrie Scarpellino - Placed Candidate

I am absolutely thrilled to be offered permanency. I wish to greatly thank you for all the effort in securing this position and for believing in me and encouraging me to move forward.

Nancy M - Placed Candidate, Catholic Cemeteries & Crematoria