Recruitment Insights

Job Adverts: Yawn vs Wow!

Now that you have sorted out the behavioural characteristics evident in your high performers and have stripped your Job Description of all the Foggy Language nailing that “spot on” vernacular, you are ready to design a cracking advert – one that will hook the talent you are seeking, well that is the aim anyway!

So don’t go and spoil it all by lodging a yawn inducing boring advert!

I know it is tempting to copy and paste past advert copy, tweaking a few pertinent job factors – but I implore you not be beguiled into thinking this will work. It will simply miss the mark and waste not only your money but all the good work you have done finessing the processes to this point.

Designing a job advert that not only attracts the attention of the right talent but also spurs them into action takes a little thought and planning. Fortunately, you now have at your fingertips an effectively crafted Job Description that can serve as a compass or template for the advert.

A few pointers;

  • The Job Title should reflect the talents of the person you are seeking to attract so if the actual Job Description has a somewhat obscure title don’t use it! It may well be most applicable within your organisational structure but if used in the advert may miss your target market completely!
  • Short descriptions and bullets should describe factors that will benefit the candidate as this will increase your chances of having the right people clicking through to find out more
    Include information about what you intend to pay – this is of paramount importance and if left out you will only serve to alienate potential talent as you risk having people think the remuneration is embarrassingly low!
  • If there is room for negotiation then put in a salary range and state this!
  • Keep the main body of the advert brief with a link to the full Job Description located on your organisation’s website
  • Don’t be tempted to oversell but don’t undersell either – a fine balance is required. Try putting yourself in the shoes of the targeted candidate to gain some appreciation about how it will be interpreted
  • Remember to avoid Foggy Language instead describe the behavioural characteristics and outcomes you developed previously that will best target future high performers
  • Always finish a job advert outlining benefits and a call to action – this should include the ability for a prospective candidate to discuss the career opportunity if they so wish prior to lodging an application

You are now ready to commence screening applications!

Keep an eye out for my next blog around designing clever questions for applicant screening! I hope you found value in this post!

For more information about Recruiting for Attitude contact Cheryl McCormack, Director at McCormack Employment Services via email – or phone 0417899756

What others are saying

Cheryl, I just love how professional you are, every step of the way you ace it! A big thank you for your help and guidance.

Nicky Pellegriti - TAS Assistant, MSBC

I’d like to take this opportunity to thank you for the valuable assistance you’ve given me during my job search, you have generously shared your expertise.

Zoe, P - EA, CAS

I can’t thank you enough for your support in helping me secure the SJOG role, working with you is always such a positive experience!

Lynn Devitt - Casa Venegas, St John of God

I would just like to extend my gratitude for walking alongside me on this journey, thank you a hundred fold.

Abbel Gaspi - Project Officer, Catholic Archdiocese of Sydney

We really enjoyed your time with our team, there was much learned about ourselves and each other, thanks again for your wise guidance.

Megan, S - MBTI Workshop

You have been the best recruiter I have met, committed, caring and with a strong work ethic.

Natalie Centoira - Placed candidate

Thanks for your professionalism, support and assistance.

Sonia Perez - Human Resources Manager, Oakhill College

Thank you so much for the opportunity to win the role with Envy Jewellery, I am enjoying it so much that I hope to be here for years to come!

Raewyn Wilson - Customer Service Coordinator, Envy Jewellery

Thanks to Cheryl and the team at McCormack’s for yet again sourcing an appropriate applicant and successfully filling an unusual vacancy at our College.  I would not hesitate to recommend their services.

Joanne Kessey - Secretary to Mr Michael Blake, College Principal, Champagnat Catholic College Pagewood

I want to take a moment to thank you for all the support you’ve shown me throughout my job search process. I am so appreciative of not only the way you made me feel at our first meeting but your generosity with your time and resources.

Donna Laney - Senior Administration Officer – Student Services, Mt St Benedict College

Once again Cheryl, you have found a great position that suits my needs and skills. I will be forever grateful to you.

Kerrie Scarpellino - Placed Candidate

I am absolutely thrilled to be offered permanency. I wish to greatly thank you for all the effort in securing this position and for believing in me and encouraging me to move forward.

Nancy M - Placed Candidate, Catholic Cemeteries & Crematoria

I am most grateful for the employment opportunities McCormack Employment gave me while I was studying and between jobs. Please pass on my kind regards to Cheryl, I am indebted to her for finding me such great jobs when I needed them.

Elizabeth Killey - Placed Candidate

Thank you for assigning great staff to our office, always helpful and proactive.

Mary Harrison - Sydney Catholic Schools, Southern Region

Thank you for your very kind donation to the Catholic Education Foundation Indigenous Bursary Program, it is greatly appreciated and we value your support of the Catholic Education Foundation.

Kathy Campbell - Head: Policy & Corporate Services, Catholic Education Foundation